Posted by on 06. April 2018 in Events, General News

The Zug Commodity Association (ZCA) is pleased to inform you about the upcoming evening event, organized by the Zug Chamber of Commerce in collaboration with Swiss Marketing Zug on the topic “Lobbying, Opportunities & Limits. This evening event takes place on Wednesday, May 16, 2018, starting at 5.30 pm at the Böschhof Kultursilo in Huenenberg, until 8 pm, followed by an apéro.

Lobbying is referred to as the process of advocacy for influencing political decisions. By lobbying, interest groups try to influence parliamentarians by cultivating personal connections. They also influence public opinions through public relations. Who owns which interests is today rather intransparent.

We bring transparency to the topic.

What is meant by lobbying? What does it take for effective lobbying? How is lobbying different from public relations? How to use the principles of lobbying for yourself?

Andreas Hugi, an experienced Swiss lobbyist, as well as SVP National Councilor Thomas Aeschi, lobbyists for the concerns of the people of Zug, will discuss different aspects of lobbying and talk about their experiences in dealing with lobbying.

For additional information, please have look at the Flyer below. This event is in German.


For registration, please visit directly the following link:

We hope this event is of interest to you.

Your ZCA Team